IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked.

IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour.

IQOS and HEETS tobacco sticks are not for minors. Please refer to Important Information section for details.

No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.

No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell.

IQOS generates a nicotine containing tobacco vapour. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. However, IQOS is not risk-free and is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

No you should not. IQOS device has been designed to work exclusively with HEETS tobacco sticks, and vice versa.

It is only by using both together that you can take full advantage of the benefits that the system provides and that have been proven by PMI Science. All our studies are based on the use of IQOS with HEETS tobacco sticks.

No. IQOS is not risk free. Although IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes, there are still some harmful chemicals.* Moreover, HEETS tobacco sticks contain nicotine, which is addictive.

This being said, IQOS is a better choice than smoking because, based on the scientific evidence we have to date, switching completely to IQOS is likely to present less risk to your health compared to continuing to smoke.

If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.