The menthol cigarette ban is here. More info
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A selection of our stores are now open. Please check our store page for opening hours.
Details on the steps we are taking to ensure the safety of our staff and customers can be found here .

NOT A VAPE. NOT A CIGARETTE.

Revolutionising
the way you
consume tobacco.

IQOS is a new alternative to smoking that heats real tobacco rather than burning it. IQOS produces 95% less harmful chemicals compared to cigarettes.*

By using real tobacco instead of liquid, IQOS delivers a more familiar and satisfying tobacco experience. 80% of smokers who try IQOS for 7 days switch completely from cigarettes.**

Important information:
IQOS is not risk-free. It delivers nicotine, which is addictive.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. Source: ** Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019

Source: ** Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019

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Why are menthol cigarettes banned in the UK?

On the 20th May, menthol cigarettes were banned in the UK and the rest of the EU.

MENTHOL HEETS ARE NOT AFFECTED BY THE BAN

Devices designed with you in mind

*NEW MENTHOL DEVICES AVAILABLE*

IQOS 3 DUO

Our most advanced device to date, offering two consecutive uses without having to wait.

Available in 5 different colours
12 month warranty

IQOS 3 Multi

Our all-in-one pocket size solution, giving you 10 uninterrupted tobacco sessions on one charge

Available in 4 different colours
12 month warranty

IQOS 2.4 +

Our classic and most affordable device from the IQOS range.

Available in 5 different colours
12 month warranty

HEETS

IQOS uses HEETS tobacco sticks to provide the taste and satisfaction of real tobacco.

Offered in 7 variants, HEETS tobacco sticks are available across the UK.

DISCOVER MORE

Tell us how can we help

Our UK based Customer Care team is here 7 days a week.
Monday to Friday 8am to 10pm
Saturday and Sunday 10am to 6pm

THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
This website contains tobacco product information and is restricted to smokers over the age of 18.
Are you over 18 and a smoker?
SORRY,
the laws of your country do not allow you to enter the site.