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Why choose IQOS?

At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.

Real tobacco. No liquids. Cigarette-like satisfaction. †
*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

IQOS emits 95% less harmful chemicals compared to cigarettes. *
*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free