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New year.
New price.

There’s never been a better time to switch
to IQOS, for real tobacco taste
and cigarette-like satisfaction.*

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*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

NOW
£39

(Previously £49)
Available until 31/01/2022.

New year.
New price.

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Try IQOS for £10

Try now for 14 days


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Buy IQOS for £39

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Heated tobacco

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How IQOS works

IQOS 3 DUO

Always ready.

• Charge once, use twice.
• Compact design, built to last.
• Make it yours with hundreds of customisation options.

Buy for £39 Try for £10

Find your favourite HEETS tobacco sticks

Choose from a selection of 9 HEETS variants ranging from classic tobacco through to menthol blends.

Classic tobacco           Menthol tobacco

HEETS Russet

Robust & Malty Tobacco.

Intensity:

HEETS Sienna Caps

Refined & Fresh Tobacco with Menthol Capsule.

Intensity:

Menthol:

Shop HEETS range

Learn about heated tobacco

What is heated tobacco? ➔

Discover the benefits of IQOS

Why switch to IQOS? ➔

Try before you buy

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

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Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.