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A Choice of Better Alternatives to Smoking
IQOS provides a choice of alternatives to smoking, both designed with sophisticated heating technology. Depending on your individual preferences, IQOS offers two different solutions to move away from cigarettes: one that heats tobacco and one that heats liquid. Both products are better alternatives than continuing to smoke cigarettes. Over £3 billion has been invested over 10 years in research and development, and to perfect the technology and design of our smoke-free products.
Heated Tobacco - a new alternative to smoking
IQOS Heated Tobacco technology was designed by Philip Morris International to offer adult smokers a better alternative to smoking with a satisfying taste experience.
The technology in the device heats rather than burns the tobacco stick, releasing nicotine and tobacco flavour with:
- On average 95% less harmful chemicals compared to cigarettes*
- No smoke and less smell, IQOS has significantly less effect on the air around you than cigarettes
IQOS UK has a high rate of switching – in the United Kingdom, 60% of smokers who buy IQOS are able to completely stop smoking cigarettes*.
*IMPORTANT INFORMATION: THIS DOES NOT MEAN IQOS IS RISK FREE FIND OUT MORE
Discover our products
IQOS is an innovative alternative to smoking that uses tobacco instead of a liquid. There are already over 10.4 million users worldwide, each having successfully switched from cigarettes to IQOS. **
IQOS 3, IQOS 3 MULTI, IQOS 2.4 Plus
Range of 3 Electronic devices that heat tobacco
Designed to be used with HEETS tobacco sticks
IQOS HeatControl Technology
HEETS come in 5 flavours
IQOS MESH is our next generation vaping device which delivers taste satisfaction and a consistent vape every time. Designed for existing adult vapers or smokers who are looking to switch to a convenient e-liquid capsule product.
Vape using high quality e-liquid
Designed to be used with VEEV flavour cap
IQOS MESH Heating technology
VEEV comes in 7 flavours
** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
IQOS MESH - Precision Vaping.
Enjoy a consistent vape every time with IQOS MESH. It combines taste satisfaction with a convenient style, and is designed to prevent overheating and burnt taste.
IQOS uses HEETS tobacco sticks to release flavour. HEETS tobacco sticks are readily available to purchase at various locations across the UK.
IQOS MESH uses VEEV flavour caps containing high quality liquids. 7 signature flavours are available online or in selected stockists.
Philip Morris is going smoke-free
Philip Morris International is committed to giving adult smokers who would otherwise continue to smoke, a choice of alternatives to smoking. We have invested over £3bn in developing a range of IQOS products that offer a choice for smokers.
