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Why choose IQOS?



Cost saving


Tobacco taste & satisfaction


Less risk than continuing to smoke


Less impact on friends & family
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
Real tobacco. No liquids. Cigarette-like satisfaction. †

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

IQOS emits 95% less harmful chemicals compared to cigarettes. *

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free

Cost saving
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
Tobacco taste & satisfaction
Real tobacco. No liquids. Cigarette-like satisfaction. †

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

Less risk than continuing to smoke
IQOS emits 95% less harmful chemicals compared to cigarettes. *

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

Less impact on friends & family
No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free



Find out if IQOS is right for you

Try IQOS at home for 14 days

Our Try Before You Buy programme is designed for you to try IQOS for 2 weeks in the comfort of your home.


TRY FOR £10

Available for IQOS 2.4 + and IQOS 3 DUO HEETS are available in mixed or menthol

Tell us how can we help

Our UK based Care team is here to help 7 days a week.

Monday to Friday 8am to 10pm
Saturday and Sunday 10am to 6pm
Our Online support pages are available 24/7. You can find them here.
ˣSource: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
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Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here.
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