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Why choose IQOS?
Cost saving
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
Tobacco taste & satisfaction
Real tobacco. No liquids. Cigarette-like satisfaction. †
Real tobacco. No liquids. Cigarette-like satisfaction. †
Less risk than continuing to smoke
IQOS emits 95% less harmful chemicals compared to cigarettes. *
IQOS emits 95% less harmful chemicals compared to cigarettes. *
*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
Less impact on friends & family
No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ
No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ
Find out if IQOS is right for you
Try IQOS at home for 14 days
Our Try Before You Buy programme is designed for you to try IQOS for 2 weeks in the comfort of your home.
Tell us how can we help
Our UK based Care team is here to help 7 days a week.
Monday to Friday 8am to 10pm
Saturday and Sunday 10am to 6pm
Our Online support pages are available 24/7. You can find them here.
ˣSource: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.