Cigarettes produce tar,
IQOS doesn’t.

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “tar” and consists of significantly lower levels of harmful chemicals*.

Switching completely to IQOS is less harmful than continuing to smoke**.

Important information: The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive.

* Average reductions in the levels of a range of harmful chemicals (excluding nicotine).

**Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.

No burning.
No liquid.
Just real tobacco, heated.

Cigarettes burn tobacco. Vapes use liquid. IQOS simply heats real tobacco for a satisfying taste experience.

That's why the majority of smokers who trial it, switch away from smoking for good*.

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Real tobacco.

HEETS are specially designed tobacco sticks that are heated by your IQOS device - rather than being burned like cigarettes.

Available in a range of variants, HEETS contain 20 tobacco sticks at £5 per pack.

Discover heated tobacco

The difference is clear.

Because IQOS heats real tobacco, without burning it, there's no smoke, no ash and no lingering smell.

Switching completely to IQOS is less harmful than continuing to smoke.*

Important Information: IQOS is not risk-free.

Discover the benefits

This produces tar. / This doesnt.
Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.