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A Choice of Better Alternatives to Smoking
IQOS provides a choice of alternatives to smoking, both designed with sophisticated heating technology. Depending on your individual preferences, IQOS offers two different solutions to move away from cigarettes: one that heats tobacco and one that heats liquid. Both products are better alternatives than continuing to smoke cigarettes. Over £3 billion has been invested over 10 years in research and development, and to perfect the technology and design of our smoke-free products.
Discover our smoke-free products
IQOS MESH is a precision vaping system for those looking for an e-liquid alternative.
This next generation vaping device delivers taste satisfaction and a consistent vape every time.
IQOS Heated Tobacco System provides an alternative for those adult smokers looking for a real tobacco taste.
It heats tobacco rather than burning it, meaning no smoke, no ash and less smell than cigarettes.
Discover our products
IQOS MESH is our next generation vaping device which delivers taste satisfaction and a consistent vape every time. Designed for existing adult vapers or smokers who are looking to switch to a convenient e-liquid capsule product.
Vape using high quality e-liquid
Designed to be used with VEEV flavour cap
IQOS MESH Heating technology
VEEV comes in 7 flavours
IQOS is an innovative alternative to smoking that uses tobacco instead of a liquid. There are already over 5 million users worldwide, each having successfully switched from cigarettes to IQOS. **
IQOS 3, IQOS 3 MULTI, IQOS 2.4 Plus
Range of 3 Electronic devices that heat tobacco
Designed to be used with HEETS tobacco sticks
IQOS HeatControl Technology
HEETS come in 3 flavours
** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
Introducing our new range of IQOS heat-not-burn devices
IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System.
DISCOVER IQOS 3
We would like to introduce our new IQOS 3 Multi. Allowing 10 back-to-back uses without needing to charge.
DISCOVER IQOS 3 MULTI
IQOS MESH uses VEEV flavour caps containing high quality liquids. 7 signature flavours are available online or in selected stockists.
IQOS uses HEETS tobacco sticks to release flavour. HEETS tobacco sticks are readily available to purchase at various locations across the UK.
Philip Morris is going smoke-free
Philip Morris International is committed to giving adult smokers who would otherwise continue to smoke, a choice of alternatives to smoking. We have invested over £3bn in developing a range of IQOS products that offer a choice for smokers.
