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Why choose IQOS?



Cost saving


Tobacco taste & satisfaction


Less risk than continuing to smoke


Less impact on friends & family
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
Real tobacco. No liquids. Cigarette-like satisfaction. †

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

IQOS emits 95% less harmful chemicals compared to cigarettes. *

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

No ash. No second-hand smoke. No negative impact on indoor air quality.ˣ

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free

Cost saving
At just £5 per pack, HEETS are less than half the price of cigarettes. So, IQOS pays for itself within 20 days and you could save £100 every month thereafter.
Tobacco taste & satisfaction
Real tobacco. No liquids. Cigarette-like satisfaction. †

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

Less risk than continuing to smoke
IQOS emits 95% less harmful chemicals compared to cigarettes. *

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

Less impact on friends & family
No ash. No second-hand smoke. No negative imapact on indoor air quality.ˣ

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free



Tell us how can we help

Our UK based Care team is here to help 7 days a week.

Monday to Friday 8am to 10pm
Saturday and Sunday 10am to 6pm
Our Online support pages are available 24/7. You can find them here.
ˣSource: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
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Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.