What are HEETS?

HEETS are specially designed real tobacco sticks that are heated by your IQOS device rather than being burned like cigarettes - with no smoke, no ash and less smell.

Tobacco taste

HEETS tobacco sticks are produced with the highest level of precision to offer consistency and a high quality tobacco taste experience.

Try for £10

Less cost - £5 per pack

Each pack of HEETS contains 20 tobacco sticks at £5 per pack. One HEETS stick lasts roughly the same time or number of puffs as a cigarette.

Discover more benefits

Widely available

HEETS are available to purchase online at IQOS.com, in IQOS stores and various supermarkets, vape- and convenience stores. Find your nearest stockist.

Try before you buy

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

Try for £10

Frequently asked questions

IQOS and HEETS were designed to provide you with tobacco satisfaction and duration similar to the one you get from cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. And the way you puff impacts how long HEETS last. Longer and gentler puffs would extend the duration from your HEETS.
The HEETS tobacco sticks are designed specifically for IQOS and its length is optimal to be used by the IQOS Holder. The average experience duration is about the same as smoking a conventional cigarette. You must not put other types of tobacco in the IQOS Holder
HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating tobacco the true taste of tobacco is released. Tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Yes, HEETS tobacco sticks contain nicotine, which is addictive. Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.