The menthol cigarette ban is here. More info

Continue with login

IQOS London Store | Wardour Street

IQOS devices and products available instore

Launched in December 2016, IQOS London Soho store, situated on Wardour Street, was our first store to open in the UK! Situated in the central London hub that is Soho, this store is accessible via main roads and a multitude of public transport routes. We offer a full range of IQOS products and services, including product demonstrations. Our product range includes heated tobacco products such as the IQOS 3, IQOS 3 Multi and IQOS 2.4 Plus products, plus our IQOS Mesh vape device and more.

We are not like other London electronic cigarette and vape shops. Our IQOS experts will provide a personalised experience for our customers and answer your questions. IQOS Services: Devices, Accessories and HEETS Purchases, Device Tutorials and a 14 day Trial for £10.


177 Wardour Street,
London W1F 8WX

Opening Hours:

  • Monday10:00am - 7:00pm
  • Tuesday10:00am - 7:00pm
  • Wednesday10:00am - 7:00pm
  • Thursday10:00am - 7:00pm
  • Friday10:00am - 7:00pm
  • Saturday10:00am - 7:00pm
  • Sunday12:00pm - 5:00pm

07970 140352

view map

ways to pay in an IQOS store
  • Official store

  • HEETS Stockist

  • IQOS Care

  • Wi-Fi

  • Co-working Space

This website contains tobacco product information and is restricted to smokers over the age of 18.
Are you over 18 and a smoker?
the laws of your country do not allow you to enter the site.