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IQOS London Store | Wardour Street

IQOS devices and products available instore

Launched in December 2016, IQOS Soho was our first store to open in the UK! Situated in the central London hub that is Soho, this store is accessible via main roads and a multitude of public transport routes. We offer a full range of IQOS products and services, including product demonstrations and complimentary device cleaning.

Our IQOS experts will provide a personalised experience for our customers and answer your questions. IQOS services: Complimentary cleaning, Replacements, Product trial and IQOS customisation.


177 Wardour Street,
London W1F 8WX

Open today:

  • Monday10:00am - 7:30pm
  • Tuesday10:00am - 7:30pm
  • Wednesday10:00am - 7:30pm
  • Thursday10:00am - 7:30pm
  • Friday10:00am - 7:30pm
  • Saturday10:00am - 7:30pm
  • Sunday11:00pm - 5:00pm

07970 140352

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ways to pay in an IQOS store
  • Official store

  • HEETS Stockist

  • IQOS Care

  • Wi-Fi

  • Co-working Space

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