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How IQOS Works
State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? Real tobacco taste and satisfaction with no smoke, no ash and less smell.
What are the main benefits?
Less risk than continuing to smoke
IQOS emits 95% less harmful chemicals compared to cigarettes.*
The Science
Over £3 billion has been invested over 10 years in research and development, to perfect the technology and design
Less impact on you and those around you
With IQOS there is no ash, no smoke or cigarette – like smells and no impact on indoor air quality
Cost saving
A smoker that consumes on average 10 cigarettes per day can save £1000 per year when switching to IQOS
How much could you save?
If you’re worried about what the cost of smoking is having on your finances, you can use our smoking calculator below to work out how much you would save by switching to IQOS. If you’re a smoker who smokes 10 cigarettes a day, you’ll save on average over £1,000 per year if you switch completely to HEETS.*
At £5 RRP a pack, HEETS are now less than half the price of an average pack of cigarettes.*
Tell us about you
Q1
£
The price you have entered is too low. Please choose a value above £5 and re-try
The price you have entered is too high. Please choose a value below £20 and re-try
Q2
The amount of cigarettes per day you have entered is too high. Please choose a value under 60 and re-try
*Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.
HEETS
IQOS uses HEETS tobacco sticks to provide the taste and satisfaction of real tobacco. Offered in 5 variants, Heets tobacco sticks are available across the UK.
How do I get IQOS?
Shop for all our IQOS products online
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Use our Store Locator to find us on the high street
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