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What is IQOS Heated Tobacco Technology

IQOS is our innovative alternative to smoking.

What is IQOS?

IQOS is our innovative alternative to smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

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About us

IQOS belongs to Philip Morris International (PMI), We found the best scientists, invested over £3bn and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).

How IQOS works

Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. This releases true tobacco taste and nicotine – no flame, no smoke, no ash

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Our IQOS heated tobacco devices

new IQOS 3

We have expanded our range of IQOS heated tobacco devices with two new products, the IQOS 3 and IQOS 3 Multi, to the current IQOS 2.4 Plus. Please feel free to browse our range of products including the extensive range of accessories.

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new IQOS 3 MULTI

IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back uses before needing to recharge.

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IQOS 2.4 Plus

The IQOS 2.4 Plus and IQOS 3 are both a two-part system; with a holder, pocket charger and a tobacco stick. Place a tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you are done, place your holder back in the pocket charger and a few minutes later your holder will be charged, ready to go again.

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Heated Tobacco Technology vs E-Cigarettes

Simply put, IQOS is a tobacco heating system that uses real tobacco, whereas e-cigarettes heat liquid.

Both IQOS and E-Cigarettes are different from smoking as they do not burn anything. Our experience in the UK shows that 60% of smokers who buy IQOS are able to completely stop smoking cigarettes and switch to IQOS.*

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* Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).

The benefits
of IQOS.

Real tobacco. No smoke, no ash, less smell. IQOS produces a satisfying tobacco vapour, not smoke. It does not require a lighter and produces no ash.

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THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
This website contains tobacco product information and is restricted to smokers over the age of 18.
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