What is IQOS Heated Tobacco Technology
IQOS is our innovative alternative to smoking.
What is IQOS?
IQOS is our innovative alternative to smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
IQOS belongs to Philip Morris International (PMI), We found the best scientists, invested over £3bn and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
How IQOS works
Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. This releases true tobacco taste and nicotine – no flame, no smoke, no ash
Our IQOS heated tobacco devices
We have expanded our range of IQOS heated tobacco devices with two new products, the IQOS 3 and IQOS 3 Multi, to the current IQOS 2.4 Plus. Please feel free to browse our range of products including the extensive range of accessories.
IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back uses before needing to recharge.
The IQOS 2.4 Plus and IQOS 3 are both a two-part system; with a holder, pocket charger and a tobacco stick. Place a tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you are done, place your holder back in the pocket charger and a few minutes later your holder will be charged, ready to go again.
Heated Tobacco Technology vs E-Cigarettes
Simply put, IQOS is a tobacco heating system that uses real tobacco, whereas e-cigarettes heat liquid.
Both IQOS and E-Cigarettes are different from smoking as they do not burn anything. Our experience in the UK shows that 60% of smokers who buy IQOS are able to completely stop smoking cigarettes and switch to IQOS.*
Real tobacco. No smoke, no ash, less smell. IQOS produces a satisfying tobacco vapour, not smoke. It does not require a lighter and produces no ash.