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WHAT IS IQOS?

Not a vape.
Not a cigarette.

Our innovative, unique device heats tobacco
without burning it.

Experience tobacco
the IQOS way

To enjoy the great taste IQOS delivers, simply insert a HEETS tobacco stick into the holder and push the button.

Welcome to the heated tobacco revolution.
What are the main benefits?
Less risk than
continuing to smoke
IQOS emits 95% less harmful chemicals
compared to cigarettes.
*Compared to the smoke of a reference
cigarette (3R4F). It does not necessarily
equal a 95% reduction in risk.

The Science
Over £5 billion has been invested over 10
years in research and development, to
perfect the technology and design

Less impact on you and
those around you
With IQOS there is no ash, no smoke or
cigarette – like smells and no impact on
indoor air quality

Cost saving
A smoker that consumes on average 10
cigarettes per day can save £1000 per year
when switching to IQOS

What are the main benefits?
Less risk than
continuing to smoke IQOS emits 95% less harmful chemicals
compared to cigarettes.
*Compared to the smoke of a reference
cigarette (3R4F). It does not necessarily
equal a 95% reduction in risk.
The Science Over £5 billion has been invested over 10
years in research and development, to
perfect the technology and design
Less impact on you and
those around you With IQOS there is no ash, no smoke or
cigarette – like smells and no impact on
indoor air quality
Cost saving A smoker that consumes on average 10
cigarettes per day can save £1000 per year
when switching to IQOS
How much could you save? You can save a lot when you make the switch from regular
cigarettes to IQOS no burn HEETS.

Use our Savings Calculator tool to find out how much you can
save per year.
Tell us about you
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Q2

The amount of cigarettes per day you have entered is too high. Please choose a value under 60 and re-try

If you’re a smoker who smokes 10 cigarettes a day, you’ll save on average over £1,000 per year if you switch completely to HEETS.*

If you’re a smoker who smokes 10 cigarettes a day, you’ll save on average over £1,000 per year if you switch completely to HEETS.* At £5 RRP a pack, HEETS are now less than half the price of an average pack of cigarettes.*
Your Yearly Savings
Based on fully converting your consumption
of cigarettes to HEETS

£ 0

*Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.
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