What are HEETS?
HEETS are tobacco sticks specially designed to be heated by an IQOS device. IQOS delivers real taste, real satisfaction and an experience that closely mimics the ritual of smoking.
- 9 tastes to explore from classic tobacco to menthol, including one with capsules
- Widely available across the UK including Sainsbury’s, Asda, Morrisons, Waitrose, Tesco, BP and Shell
- At £5 (RRP) per pack of 20, HEETS are less than half the price of cigarettes¹
Russet Selection is a rich toasted tobacco blend with malty aromasBUY
Sienna Selection are made with an intense and full bodied blendBUY
Teak Selection is a toasted tobacco blend with nutty aromas.BUY
Amber Selection are made with a rounded and rich tobacco blendBUY
Yellow Selection are made with a smooth and finely balanced tobacco blendBUY
REFINED & FRESH
The intense and full bodied tobacco blend of Sienna which in a click delivers a cooling menthol sensationBUY
Turquoise Selection has a smooth menthol flavour, giving a refreshing sensationBUY
BALANCED & COOLING
Lightly toasted tobacco, providing a balanced menthol cooling sensationBUY
DEEP & COOLING
Blue Selection have a deep mentol flavour, giving an intense cooling sensationBUY
What is inside HEETS?
HEETS are ultra compact and precisely engineered tobacco sticks complete with a familiar filter mouthpiece. Made from carefully selected and specially prepared tobacco leaves, they deliver a satisfying and consistent taste experience when heated.
TOBACCO MEETS TECHNOLOGY
Creating the perfect experience
IQOS and HEETS were designed to closely mimic the ritual of smoking, with each HEETS stick lasting up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.
RRP = Recommended Retail Price. All on shelf prices are selected by the retailer.
2. Status as of December 2019. Exclusive Heat Not Burn users that are using PMI HeatSticks for at least 70% of their past 7 days heated
tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research