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ABOUT HEETS
What are HEETS?
HEETS are tobacco sticks specially designed to be heated by an IQOS device. IQOS delivers real taste, real satisfaction and an experience that closely mimics the ritual of smoking.
- 9 tastes to explore from classic tobacco to menthol, including one with capsules
- Widely available across the UK including Sainsbury’s, Asda, Morrisons, Waitrose, Tesco, BP and Shell
- At £5 (RRP) per pack of 20, HEETS are less than half the price of cigarettes¹
HEETS ENGINEERING
What is inside HEETS?
HEETS are ultra compact and precisely engineered tobacco sticks complete with a familiar filter mouthpiece. Made from carefully selected and specially prepared tobacco leaves, they deliver a satisfying and consistent taste experience when heated.
TOBACCO MEETS TECHNOLOGY
Creating the perfect experience
IQOS and HEETS were designed to closely mimic the ritual of smoking, with each HEETS stick lasting up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.
1. Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price Cigarettes 20 king size filter, 2019.
RRP = Recommended Retail Price. All on shelf prices are selected by the retailer.
2. Status as of December 2019. Exclusive Heat Not Burn users that are using PMI HeatSticks for at least 70% of their past 7 days heated
tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research
RRP = Recommended Retail Price. All on shelf prices are selected by the retailer.
2. Status as of December 2019. Exclusive Heat Not Burn users that are using PMI HeatSticks for at least 70% of their past 7 days heated
tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research