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ABOUT HEETS

What are HEETS?

HEETS are tobacco sticks specially designed to be heated by an IQOS device. IQOS delivers real taste, real satisfaction and an experience that closely mimics the ritual of smoking.

  • 9 tastes to explore from classic tobacco to menthol, including one with capsules
  • Widely available across the UK including Sainsbury’s, Asda, Morrisons, Waitrose, Tesco, BP and Shell
  • At £5 (RRP) per pack of 20, HEETS are less than half the price of cigarettes¹

Tobacco Taste

ROBUST

Russet Selection is a rich toasted tobacco blend with malty aromas

BUY

FULL BODIED

Sienna Selection are made with an intense and full bodied blend

BUY

BALANCED

Teak Selection is a toasted tobacco blend with nutty aromas.

BUY

WELL ROUNDED

Amber Selection are made with a rounded and rich tobacco blend

BUY

SMOOTH

Yellow Selection are made with a smooth and finely balanced tobacco blend

BUY

REFINED & FRESH

The intense and full bodied tobacco blend of Sienna which in a click delivers a cooling menthol sensation

BUY

REFRESHING

Turquoise Selection has a smooth menthol flavour, giving a refreshing sensation

BUY

BALANCED & COOLING

Lightly toasted tobacco, providing a balanced menthol cooling sensation

BUY

DEEP & COOLING

Blue Selection have a deep mentol flavour, giving an intense cooling sensation

BUY

Tobacco Taste

ROBUST

Russet Selection is a rich toasted tobacco blend with malty aromas

BUY

FULL BODIED

Sienna Selection are made with an intense and full bodied blend

BUY

BALANCED

Teak Selection is a toasted tobacco blend with nutty aromas

BUY

WELL ROUNDED

Amber Selection are made with a rounded and rich tobacco blend

BUY

SMOOTH

Yellow Selection are made with a smooth and finely balanced tobacco blend

BUY

Capsule

REFINED & FRESH

The intense and full bodied tobacco blend of Sienna which in a click delivers a cooling menthol sensation

BUY

Menthol Tobacco Taste

DEEP & COOLING

Blue Selection has a deep mentol flavour, giving an intense cooling sensation

BUY

BALANCED & COOLING

Lightly toasted tobacco, providing a balanced menthol cooling sensation

BUY

REFRESHING

Turquoise Selection has a smooth menthol flavour, giving a refreshing sensation

BUY

HEETS ENGINEERING

What is inside HEETS?

HEETS are ultra compact and precisely engineered tobacco sticks complete with a familiar filter mouthpiece. Made from carefully selected and specially prepared tobacco leaves, they deliver a satisfying and consistent taste experience when heated.

TOBACCO MEETS TECHNOLOGY

Creating the perfect experience

IQOS and HEETS were designed to closely mimic the ritual of smoking, with each HEETS stick lasting up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.

1. Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price Cigarettes 20 king size filter, 2019.
RRP = Recommended Retail Price. All on shelf prices are selected by the retailer.
2. Status as of December 2019. Exclusive Heat Not Burn users that are using PMI HeatSticks for at least 70% of their past 7 days heated
tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research
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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.