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THE TECHNOLOGY

Revolutionising the way you consume tobacco

The idea behind the IQOS technology is to limit the amount of harmful chemicals released compared to burning (smoking) a cigarette, whilst delivering a consistent taste and authentic tobacco experience.

NOT A VAPE

Real tobacco leaf. No liquid. Extensive research

Because it uses real tobacco, IQOS isn’t a vape – which uses liquid. This genuine nicotine experience and authentic taste has been backed up by extensive research and clinical trials.

NOT A VAPE

Real tobacco leaf. No liquid. Extensive research

Because it uses real tobacco, IQOS isn’t a vape – which uses liquid. This genuine nicotine experience and authentic taste has been backed up by extensive research and clinical trials. The research behind IQOS has been reviewed by external regulators including the Food and Drug Administration (FDA).

NOT A CIGARETTE

No smoke. Less Smell. 95% less harmful chemicals compared to cigarettes. *

Heating not burning tobacco. It’s the subtle change that makes a huge difference. IQOS releases the taste sensation of tobacco by simply heating it to 350 degrees. No smoke, less smell, and a significant reduction in harmful chemicals.

Important information. It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

NOT A CIGARETTE

No smoke. Less Smell. 95% less harmful chemicals compared to cigarettes.

Heating not burning tobacco. It’s the subtle change that makes a huge difference. IQOS releases the taste sensation of tobacco by simply heating it to 350 degrees. No smoke, less smell, and a significant reduction in harmful chemicals.

THE BLADE

A sophisticated technology at its core

A unique blade, made of ceramic, platinum, gold and silver plating ensures that the tobacco is heated evenly from inside out and never exceeds 350 C. No burning, no ash, no disapproving looks from those around you.

THE BLADE

A sophisticated technology at its core

A unique blade, made of ceramic, platinum, gold and silver plating ensures that the tobacco is heated evenly from inside out and never exceeds 350 C. No burning, no ash, no disapproving looks from those around you.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information on IQOS.com.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.