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When tobacco meets technology

Technology goes hand-in-hand with science. We couldn’t have created IQOS without it.

More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionise tobacco enjoyment.

The result is IQOS: a technological innovation that heats tobacco and generates on average 90% lower levels of harmful chemicals compared to cigarettes*

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* Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

Heating versus burning.

Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco usage. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco

IQOS HeatControl™ Technology

IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.

THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
This website contains tobacco product information and is restricted to smokers over the age of 18.
Are you over 18 and a smoker?
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