When tobacco meets technology
Technology goes hand-in-hand with science. We couldn’t have created IQOS without it.
More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionise tobacco enjoyment.
The result is IQOS: a technological innovation that heats tobacco and emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Heating versus burning.
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco usage. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco
IQOS HeatControl™ Technology
IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.