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CONTINUE
CONTINUE
PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.
Please read more about Good Conversion Practices for PMI’s smoke-free products here.
Tobacco and Nicotine
Exclusive Use of HEETS
Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.
Safety Warnings & Instructions for IQOS 2.4+
Safety Warnings & Instructions for IQOS 3
Safety Warnings & Instructions for IQOS 3 Multi
Safety Warnings & Instructions for IQOS 3 DUO
Please read more on important information in FAQ here.
You will find consumer communication around the website that come from the following sources:
Studies* showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.
* Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
IQOS leaves significantly less stains on your teeth* than cigarettes. Important information: If teeth are already stained, switching to IQOS will not reverse the colour of those stains.
* Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea or wine, which may influence the results.
Smokers who switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette*.
* Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.