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IQOS. A choice of better alternatives to smoking

Discover the benefits of IQOS.

Learn more about why you should consider switching to IQOS

IQOS 2.4 PLUS white on a table

If you are looking for an alternative to smoking, IQOS could be a solution. Experience the true taste of real tobacco along with no ash and less smell.

IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: This does not mean IQOS is risk free

IQOS 2.4 PLUS white on a table

Source: * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.”
Man and woman holding a blue IQOS

What is heated tobacco technology

Hands holding a copper IQOS

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco , rather than burning it, IQOS delivers only the true taste of real tobacco.

Hands holding a copper IQOS
IQOS 3 white

No fire. No burn.

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

Woman on a couch holding a copper IQOS 3

No smoke.

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

IQOS 3 Multi blue on a table with fruit

No Lingering Smell

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you.

Woman holding a IQOS 3 white with other people around
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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.