IQOS. A choice of better alternatives to smoking
Discover the benefits of IQOS.
Learn more about why you should consider switching to IQOS
If you are looking for an alternative to smoking, IQOS could be a solution. Experience the true taste of real tobacco along with no ash and less smell.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: This does not mean IQOS is risk free
What is heated tobacco technology
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.
No fire. No burn.
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.