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Discover the benefits of IQOS.
If you are looking for an alternative to smoking, IQOS could be a solution. Experience the true taste of real tobacco along with no ash and less smell.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: This does not mean IQOS is risk free
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco , rather than burning it, IQOS delivers only the true taste of real tobacco.
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.