Your IQOS Coach service

A little help to get you started

Discover the difference our team of coaches can make as you switch from cigarettes to IQOS. From sharing tips to help you get started with your new device and your HEETS, to being on hand to answer your questions, your coach is here to guide you and help you take the next step on your switching journey.

Your coach is waiting

Our IQOS Coach service is available to all registered users from 8am-10pm Monday to Friday and 10am-6pm Weekends. If you haven’t registered yet don’t worry your coach can help you out.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.