IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour.
IQOS and HEETS tobacco sticks are not for minors. Please refer to Important Information section for details.
IQOS generates a nicotine containing tobacco vapour. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. However, IQOS is not risk-free and is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.
* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
It is only by using both together that you can take full advantage of the benefits that the system provides and that have been proven by PMI Science. All our studies are based on the use of IQOS with HEETS tobacco sticks.