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Menthol ban regulations Menthol ban regulations

Is tobacco being banned?

You may have read misleading information online and on social media, which has led people to believe that tobacco is being banned as part of the menthol ban on 20th May 2020. This article explains what you need to know.

Is tobacco getting banned?

No – only certain tobacco products with a characterising flavour will be banned. This is why it is being dubbed “the menthol ban” or “menthol cigarette ban” and it has been introduced as part of implementing the EU Tobacco Products Directive.

What tobacco is being banned?

Cigarettes and roll-your-own tobacco products with characterising flavours will all be banned, including menthol cigarettes, flavoured rolling tobacco, dual cigarettes or ‘click’ cigarettes and menthol slim cigarettes.

What tobacco isn't being banned?

Some tobacco products won’t be affected by the ban, including non-flavoured cigarettes and rolling tobacco.

Heated tobacco and HEETS will also continue to be available after the ban, as they are not cigarettes.

See our infographic for a guide to what tobacco products are being banned in May 2020.



Switch to menthol heated tobacco

As a menthol smoker, after the menthol ban you may be looking for an alternative option to your preferred brand of menthol cigarettes. IQOS is a smoke-free alternative that heats real tobacco, rather than burning it. While it isn’t risk free, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IQOS is used with specially designed tobacco sticks called HEETS which come in a variety of menthol tobacco flavours. HEETS will continue to be available after the ban as they are not cigarettes.

Try IQOS for £10 today to see whether it is right for you, and join the 13.4 million people worldwide that have made the switch from cigarettes to IQOS.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
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