Alternative to Menthol Cigarettes in the UK

Have you been impacted by the menthol ban and are looking for alternatives to menthol cigarettes? IQOS menthol heated tobacco is an alternative to menthol cigarettes that is still available in the UK.

With the same ritual and cigarette-like satisfaction1, IQOS is the closest alternative to a menthol cigarette. And unlike e-cigarettes, heated tobacco uses real tobacco leaf.

Learn more about the £10 Trial

Menthol Cigarette Alternative

The ban on menthol cigarettes has left many smokers with a decision to make – what will be their menthol cigarette replacement? Quitting smoking is always the best choice, but for those adult smokers who cannot quit or choose not to, there are other menthol tobacco options to switch to. If you are looking for a menthol cigarette alternative, then IQOS could be the solution.

IQOS is a smoke-free alternative that heats real tobacco, rather than burning it. While it isn’t risk free, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.2

IQOS is used with specially designed tobacco sticks called HEETS which come in a variety of menthol tobacco flavours.

HEETS Menthol Variants

HEETS are available in four menthol tobacco variants, including two new flavours. The addition of these flavours could help menthol smokers to move away from cigarettes.

HEETS are not cigarettes and therefore menthol flavoured HEETS are not affected by the ban.

Explore the menthol tobacco range:

IQOS HEETS Sienna Caps menthol tobacco

Sienna Caps Selection

Refined and fresh

The intense and full-bodied tobacco blend of Sienna which in a click delivers a cooling menthol breeze.

IQOS HEETS Green menthol tobacco

Green Selection

Balanced & cooling

Lightly toasted tobacco, providing a balanced menthol cooling sensation.

IQOS HEETS Turquoise menthol tobacco

Turquoise Selection


Turquoise Selection has a smooth menthol flavour, giving a refreshing sensation.

IQOS HEETS Blue menthol tobacco

Blue Selection

Deep & cooling

Blue Selection has a deep menthol flavour, giving an intense cooling sensation.

1. 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
2. Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
3. Pay £10 to start your trial. At the end of your trial, decide whether to buy the device or return it for free. T&Cs apply.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.