THE MENTHOL BAN 2020
The Menthol Ban is the result of the European Union’s Tobacco Products Directive. It has come into effect regardless of the UK’s departure from the EU. The EU has banned cigarettes with a characterising flavour, including menthol, as part of measures to discourage people from taking up smoking.
not part of the menthol ban
HEETS are not cigarettes and therefore menthol flavoured HEETS are not affected by the ban.
HEETS are tobacco sticks used exclusively with IQOS, a new alternative to smoking that heats tobacco rather than burning it. This produces 95% less harmful chemicals compared to cigarettes.*
Menthol HEETS come in various menthol intensities which could help menthol smokers to move away from cigarettes.