Not a Vape. Not a Cigarette.
Menthol Tobacco, Heated.

Menthol heated tobacco still available after May 20th​

Menthol TEREA are specially designed tobacco sticks for exclusive use with IQOS Iluma.​

Find more about TEREA

Discover our menthol heated tobacco products

  • Try for £10
  • Pay monthly
A man opening an IQOS box.

Try IQOS for £10

Find out if IQOS is right for you. Try IQOS in the comfort of your own home.

Learn more

A woman holding an IQOS box.

Shop IQOS ILUMA

Select your IQOS ILUMA device with next day delivery.*

Buy now

*When ordered by 8pm. UK mainland only.

Learn more about TEREA​

IQOS uses TEREA tobacco sticks to provide the taste and satisfaction of real tobacco.​

The menthol cigarette ban 2020

Why are menthol cigarettes banned in the UK?​

The Menthol Ban is the result of the European Union’s Tobacco Products Directive. It has come into effect regardless of the UK’s departure from the EU. The EU has banned cigarettes with a characterising flavour, including menthol, as part of measures to discourage people from taking up smoking.​

 

Why menthol TEREA are not part of the menthol ban

TEREA are not cigarettes and therefore menthol flavoured TEREA are not affected by the ban.​
TEREA are tobacco sticks used exclusively with IQOS, a new alternative to smoking that heats tobacco rather than burning it. This produces 95% less harmful chemicals compared to cigarettes.*​

Menthol TEREA come in various menthol intensities which could help menthol smokers to move away from cigarettes.​

Find more about TEREA

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.