Menthol heated tobacco still available after May 20th

Menthol HEETS are specially designed tobacco sticks for exclusive use with IQOS.

Discover our menthol heated tobacco products
IQOS Menthol Kits
IQOS Device and a choice of 4 packs of HEETS *Pay £10 to start your trial, pay later to keep your IQOS device or return it at no charge. T&Cs apply
Buy from £49 Try for 14 days for £10.00
IQOS Menthol Kits
*IQOS Device and 2 menthol HEETS packs *Pay £10 to start your trial, pay later
to keep your IQOS device or return it
at no charge. T&Cs apply

Buy from £39 Try for 14 days for £10.00
Learn more about HEETS IQOS uses HEETS tobacco sticks to provide the taste and satisfaction of real tobacco.
Learn more about HEETS
IQOS uses HEETS tobacco sticks to provide the taste and satisfaction of real tobacco.

THE MENTHOL BAN 2020

Why are menthol cigarettes banned in the UK?

The Menthol Ban is the result of the European Union’s Tobacco Products Directive. It has come into effect regardless of the UK’s departure from the EU. The EU has banned cigarettes with a characterising flavour, including menthol, as part of measures to discourage people from taking up smoking.
Why menthol HEETS are
not part of the menthol ban


HEETS are not cigarettes and therefore menthol flavoured HEETS are not affected by the ban.
HEETS are tobacco sticks used exclusively with IQOS, a new alternative to smoking that heats tobacco rather than burning it. This produces 95% less harmful chemicals compared to cigarettes.*

Menthol HEETS come in various menthol intensities which could help menthol smokers to move away from cigarettes.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.