What is IQOS?

Unlike a vape product, which uses liquid, IQOS is an electronic device that heats real tobacco for a more satisfying taste experience. That’s why the majority of smokers who trial it, switch away from smoking for good.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

See the benefits.

Whether you’re looking for satisfaction, savings or a less harmful alternative
to smoking, see the benefits of switching.

Real satisfaction.

Less cost.

No tar.

Discover more benefits


Always ready.

Get your IQOS 3 DUO and experience the real taste of tobacco.

Buy for £49


Insert HEETS stick
into the IQOS holder

HEETS stick touches ceramic
coated blade.


IQOS holder vibrates
when ready

Try before you buy

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

Try for £10

Articles you may be interested in

Articles you may be interested in


How to Clean IQOS

By keeping your IQOS clean, you can ensure that you get the best possible taste experience from your IQOS. A little TLC and regular maintenance go a long way to making sure that your device runs smoothly.

By Samuel Lawrence


What is Heated Tobacco?

A helpful guide on heated tobacco with answers to common questions. Understand what heat-not-burn is and how IQOS heated tobacco is different to smoking.

By Elina Panayotova


IQOS Vs Cigarettes – What’s the difference?

When people first find out about heated tobacco, they often wonder, what is the difference between IQOS and cigarettes?

By Samuel Lawrence

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This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.