The number 1
smoke-free product in the UK*

Real tobacco. Real satisfaction.
…and up to 50% more affordable than smoking**

*Source: Nielsen data as of September 2020, which encapsulates “smoke-free” product categories - e-cigarettes (hardware and consumables) and IQOS (Device and HEETS) specifically in multiple grocers and General Trade in retail, IQOS and HEETS surpassed the products of PML’s nearest competitor in June, 2020.
**Assumes average price of cigarettes at £11.18 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2020.

Curly-haired-girl laughing and smoking IQOS



Real tobacco. No liquid.

Real tobacco. No liquid.

Unlike a vape product, which uses liquid, IQOS is an electronic device that heats real tobacco for a more satisfying taste experience.

That's why the majority of smokers who trial it, switch away from smoking for good***.

Try for £10

That's why the majority of smokers who trial it, switch away from smoking for good***.

Try for £10

Real satisfaction.

HEETS tobacco sticks offer a real tobacco taste and cigarette-like satisfaction*.

Discover heated tobacco

Less cost.

IQOS won't burn a hole in your pocket. 20 HEETS tobacco sticks cost £5, less than half the average price of a pack of 20 cigarettes**.

Try for £10

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Discover more benefits

Real satisfaction.

HEETS tobacco sticks offer a real tobacco taste and cigarette-like satisfaction*.

Discover heated tobacco

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

Less cost.

IQOS won't burn a hole in your pocket. 20 HEETS tobacco sticks cost £5, less than half the average price of a pack of 20 cigarettes**.

Try for £10

**Assumes average price of cigarettes at £11.18 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2020.

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Discover more benefits

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. ***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
iqos benefits woman in car with iqos
iqos benefits IQOS 3 Holder device
iqos benefits IQOS 2.4 Plus case on table
Heets

Insert HEETS stick
into the IQOS holder

HEETS stick touches ceramic
coated blade.

 

IQOS holder vibrates
when ready

Girl holding IQOS

Created without compromise.

The majority of smokers who switch to IQOS move completely away from cigarettes†. IQOS is the result of a decade of dedicated research and development focused on finding a better way to experience tobacco - one that doesn't compromise on satisfaction.

Discover the science

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.