Brilliant gold IQOS 3 DUO with HEETS stick in hand and charger

The science and research behind IQOS.

The innovation behind a better choice than continuing to smoke.

Tested to the highest standards.

IQOS has gone through robust scientific assessments involving thousands of participants.

The evidence shows that, while using IQOS is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

Cigarettes produce tar, IQOS doesn’t.

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.

This produces tar. / This doesnt.

Why burn, when you can heat?

IQOS heats tobacco to 350°C instead of burning it for a simple reason: the burning of tobacco, at temperatures that can reach 800°C, releases high amounts of harmful chemicals.

IQOS gently heats the tobacco to 350°C to release the taste of real tobacco, but with no smoke or ash and less smell.

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Cigarette burns at 800°C

A better choice.

IQOS has gone through dozens of clinical and real-world studies to assess the impact of heated tobacco. The results clearly demonstrate that switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.*

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Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.