Brilliant gold IQOS 3 DUO with HEETS stick in hand and charger

A better choice for you…

…and up to 50% more affordable than cigarettes.*

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Cigarettes produce tar, IQOS doesn’t.

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.

This produces tar. / This doesnt.

Why burn, when you can heat?

IQOS heats tobacco to around 350°C instead of burning it for a simple reason: the burning of tobacco, at temperatures that can reach 800°C, releases high amouts of harmful chemicals.

IQOS gently heats the tobacco to 350°C to release the taste of real tobacco, but with no smoke or ash and less smell.

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Gold IQOS 3 DUO with HEETS stick on top of charger

See why IQOS is better than burning.

Thanks to its heat-not-burn technology, IQOS can deliver a real tobacco experience but without many of the harmful chemicals produced from burning a cigarette. See for yourself.

Man sitting, drinking coffee with IQOS Gold in his hand

No negative impact on indoor air quality*. No impact on others.

With IQOS there's no ash, no lingering smell and no negative impact on the indoor air quality*. It's a better choice in every sense.

Important information: IQOS is not risk-free.

Man sitting, drinking coffee with IQOS Gold in his hand.

Care you can count on.

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IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

This produces high amounts of carbon monoxide. / This doesnt.
IQOS 3 DUO holder and charger on a dinner table

Switch to IQOS, for good.

The majority of smokers who switch to IQOS completely quit cigarettes.* Join the thousands of smokers who discover the benefits of switching to IQOS every day, as the better and more affordable way to experience tobacco.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.