Why switch?

Whether you’re looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching below.

Real tobacco. IQOS heats real tobacco sticks called HEETS, offering true tobacco taste and satisfaction.

Cigarettes produce tar, IQOS doesn’t.

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.

This produces tar. / This doesnt.

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No negative impact on indoor air quality*. No impact on others.

With IQOS there's no ash, no lingering smell and no negative impact on the indoor air quality*. It's a better choice in every sense.

Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.

IQOS emits less harmful chemicals than cigarettes.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

This produces high amounts of carbon monoxide. / This doesnt.
IQOS 3 DUO holder and charger on a dinner table

Switch to IQOS, for good.

The majority of smokers who switch to IQOS completely quit cigarettes.* Join the thousands of smokers who discover the benefits of switching to IQOS every day, as the better and more affordable way to experience tobacco.

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Articles you may be interested in

Articles you may be interested in

SMOKING ALTERNATIVES

Do E-Cigarettes Smell Like Cigarettes?

Cigarette smoke smells. This is something that smokers and non-smokers alike can agree on. However, if you’re thinking of switching from smoking cigarettes to vaping, you might be wondering whether e-cigarettes smell too.

By Elina Panayotova

SMOKING ALTERNATIVES

The Cost of Cigarettes vs Vaping vs Heated Tobacco

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Elina Panayotova

SMOKING ALTERNATIVES

The Benefits of Giving up Cigarettes

Stopping smoking is one of the best things you can do. Cutting out cigarettes from your life can remove the harmful effects associated with cigarette smoke.

By Samuel Lawrence

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.