A better choice for you…
…and up to 50% more affordable than cigarettes.*
*Assumes average price of cigarettes at £11.18 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2020.
Cigarettes produce tar, IQOS doesn’t.
"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Why burn, when you can heat?
IQOS heats tobacco to around 350°C instead of burning it for a simple reason: the burning of tobacco, at temperatures that can reach 800°C, releases high amouts of harmful chemicals.
IQOS gently heats the tobacco to 350°C to release the taste of real tobacco, but with no smoke or ash and less smell.
See why IQOS is better than burning.
Thanks to its heat-not-burn technology, IQOS can deliver a real tobacco experience but without many of the harmful chemicals produced from burning a cigarette. See for yourself.
No negative impact on indoor air quality*. No impact on others.
With IQOS there's no ash, no lingering smell and no negative impact on the indoor air quality*. It's a better choice in every sense.
Important information: IQOS is not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Care you can count on.Explore MyIQOS
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
Switch to IQOS, for good.
The majority of smokers who switch to IQOS completely quit cigarettes.* Join the thousands of smokers who discover the benefits of switching to IQOS every day, as the better and more affordable way to experience tobacco.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research