Heated tobacco.

Real satisfaction, no compromise.

A person's hand touching a gold IQOS device.

Our heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS.

The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.*

This produces tar. / This doesnt.

Say hello to HEETS

HEETS are exclusively used with IQOS.
Each pack of HEETS contains 20 tobacco sticks at £5 per pack.
One HEETS stick offers a duration similar to the one from cigarettes.

Discover HEETS

Cigarettes produce tar, IQOS doesn’t.

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.

This produces tar. / This doesnt.

Try before you buy

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

Try for £10

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.