What is heated tobacco?

Our heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS. The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.*

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

Say hello to HEETS.

HEETS are exclusively used with IQOS. Each pack of HEETS contains 20 tobacco sticks at £5 per pack.

One HEETS stick offers a duration similar to the one from cigarettes.

Discover HEETS

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Articles you may be interested in

Articles you may be interested in

SMOKING ALTERNATIVES

Six Key Differences between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the tobacco. But that’s not the only difference between heating tobacco and burning tobacco.

By Gavin Balson

SMOKING ALTERNATIVES

Heated Tobacco vs Vaping: Which is Right for You?

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Samuel Lawrence

SMOKING ALTERNATIVES

The Cost of Cigarettes vs Vaping vs Heated Tobacco

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Elina Panayotova

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.