How affordable is
heated tobacco?

£5 for a pack of 20 HEETS tobacco sticks.
Save up to £1,000 per year.*




How much can you save?

20 HEETS tobacco sticks cost £5, less than half of the
average price of £10.77 for a pack
of 20 cigarettes.

If you smoke 10 cigarettes a day, you can save over £1,000 per year
by switching completely to HEETS.*




How much
can you save?

20 HEETS tobacco sticks cost £5, less
than half of the average price of £10.77
for a pack of 20 cigarettes.

If you smoke 10 cigarettes a day, you can save over
£1,000 per year by switching completely to HEETS.*

What is
heated tobacco?

Heated tobacco products are electronic
devices that heat tobacco to a controlled
temperature.

The #1 heated tobacco product is IQOS*.


Learn more

What are
HEETS?

HEETS are tobacco sticks that are
exclusively used with IQOS.

With the same ritual and cigarette-like
satisfaction**, IQOS is the closest
alternative to a cigarette.


Learn more

Find out if IQOS is right for you

Try IQOS at home
for 14 days

Our Try Before You Buy programme is designed for you to try IQOS for 2 weeks in the comfort of your home.

Available for IQOS 3 DUO
HEETS are available in mixed or menthol

IQOS Duo Promo

Find out if IQOS is right for you

Try IQOS at home
for 14 days

Our Try Before You Buy programme is designed for you to try IQOS for 2 weeks in the comfort of your home.

Available for IQOS 3 DUO
HEETS are available in mixed or menthol

Tell us about you.

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Your Yearly Savings

£ 0

Based on fully converting your
consumption
of cigarettes to HEETS

*Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.
**Studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
***Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US)

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.