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How affordable is
heated tobacco?

£5 for a pack of 20 HEETS tobacco sticks.
Save over £1,000 per year.*

How much can you save?

20 HEETS tobacco sticks cost £5, less than half of the average price of £10.77 for a pack
of 20 cigarettes.

If you smoke 10 cigarettes a day, you’ll save on average over £1,000 per year by
switching completely to HEETS.*


Ready to TRY IQOS for £10?

Try IQOS for two weeks and discover how affordable heated tobacco is. The trial
includes a device and 4x20 HEETS tobacco sticks.


What is heated tobacco?

Heated tobacco products are electronic
devices that heat tobacco to a controlled

The #1 heated tobacco product is IQOS.

Learn more

What are HEETS?

HEETS are tobacco sticks that are
exclusively used with IQOS.

With the same ritual and cigarette-like
satisfaction**, IQOS is the closest
alternative to a cigarette.

Learn more

Find out if IQOS is right for you

Try IQOS at home for 14 days

Our Try Before You Buy programme is designed for you to try IQOS for 2 weeks in the comfort of your home.


Available for IQOS 2.4 + and IQOS 3 DUO HEETS are available in mixed or menthol

How much could you save?

Compare the heated tobacco cost with the cost of cigarettes and see how much you could save.

Tell us about you

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Your Yearly Savings

£ 0

Based on fully converting your
consumption of cigarettes to HEETS


*Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019. **Studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.​ 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
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