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Our most popular FAQs


HEETS Tobacco Sticks

How many puffs can I take with one HEETS tobacco stick?
IQOS and HEETS were designed to provide you with tobacco satisfaction and duration similar to the one you get from cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. And the way you puff impacts how long HEETS last. Longer and gentler puffs would extend the duration from your HEETS.
Why are HEETS tobacco sticks shorter than conventional cigarettes?
The HEETS tobacco sticks are designed specifically for IQOS and its length is optimal to be used by the IQOS Holder. The average experience duration is about the same as smoking a conventional cigarette. You must not put other types of tobacco in the IQOS Holder.
Why do the HEETS tobacco sticks taste different from my usual brand of cigarettes?
HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating tobacco the true taste of tobacco is released. Tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Do HEETS tobacco sticks contain nicotine?
Yes, HEETS tobacco sticks contain nicotine, which is addictive.
Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.
I cannot insert HEETS tobacco stick into the Holder
If you experience difficulty inserting a HEETS tobacco stick, check if there is tobacco stuck in the Holder from a previous HEETS tobacco stick. Remove the cap and gently tap it on a flat surface to remove any tobacco.
I have a problem with my HEETS
We are sorry that you have a problem with your HEETS. By regularly cleaning your holder and charging your device you may be able to solve the problem. If neither of these work, please contact us.

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