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When tobacco meets technology

See how IQOS works

Heating vs Burning

IQOS uses a technology that carefully heats the tobacco to 350ºC, releasing true tobacco flavour and nicotine. At this temperature the tobacco does not burn, significantly reducing the levels of harmful chemicals compared to cigarette smoke.*

*Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
THIS DOES NOT MEAN IQOS IS RISK-FREE

Over a decade of development and billions invested

More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionise tobacco enjoyment.

The result is IQOS: a technological innovation that heats tobacco and generates on average 90% lower levels of harmful chemicals compared to cigarettes*.

*Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
THIS DOES NOT MEAN IQOS IS RISK-FREE

IQOS heat control technology

At the heart of the innovation is a blade made of gold and platinum, coated in ceramic. Advanced electronics control the temperature to ensure there is no combustion.

With an innovative two-part design system.

HEETS tobacco sticks are used together with the IQOS device. The blade inside the IQOS holder heats the tobacco and delivers real tobacco flavour. Once the tobacco stick is used, it can be removed from the holder. The IQOS holder can be inserted back into its charger.

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THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
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