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What is IQOS?

IQOS is our innovative alternative to smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

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The benefits of IQOS.

Real tobacco. No smoke, no ash, less smell. IQOS produces a satisfying tobacco vapour, not smoke. It does not require a lighter and produces no ash.

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Experience IQOS for yourself with your IQOS Expert and choose how to begin your smoke free journey.

This website contains tobacco product information and is restricted to smokers over the age of 18.
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