Real tobacco. No liquid.
IQOS heats tobacco, rather than burning it. This results in IQOS producing 95% less harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
The science behind IQOS
No ash is produced
IQOS generates no cigarette like smell
8 out of 10 users move away from cigarettes after 7 days.**
Did you know that if you’re a smoker who smokes 10 cigarettes a day, you’ll
save on average over £1,000 per year
if you completely switch to IQOS.‡
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F)
**Source: Philip Morris consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 19/11/2018 – 06/06/2019.
‡Assumes average price of cigarettes at £10.77 per pack, Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.
© 2019 Philip Morris Products S.A.
All rights reserved.
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.