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We're here to help

We want you to have the best possible experience with your IQOS.

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IQOS is a new technology and heating instead of burning can take a little getting used to. So, if you have an issue we’d love to help.

The best place to start is by chatting to your personal Care Expert.

Start a chat

How IQOS Works

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? Real tobacco taste and satisfaction with no smoke, no ash and less smell.

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What are the main benefits?

Less risk than continuing to smoke

IQOS emits 95% less harmful chemicals compared to cigarettes*

The science

Over £3 billion has been invested over 10 years in research and development, to perfect the technology and design

Less impact on you and those around you

With IQOS there is no ash, no smoke or cigarette–like smells, and no impact on indoor air quality

Cost saving

A smoker who consumes on average 10 cigarettes per day can save £1,000 per year when switching to IQOS^

* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

^ Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019.

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