Share the love this Christmas

The holiday season is just around the corner. If your loved ones and friends are adult smokers, you may want to...

IQOS & HEETS By Sarah Sharkey

Winter Events at IQOS Canary Wharf

This festive season IQOS Canary Wharf is rolling out a series of events.

IQOS & HEETS By Celia Spegel

IQOS Canary Wharf is now open. With plenty to sing about.

The sixth IQOS London Store is now open: IQOS Canary Wharf Store.

IQOS & HEETS By Celia Spegel

Charge once. Use twice. New IQOS 3 DUO has arrived.

We're always looking for ways to make our IQOS technology smarter.

Technology & Research By Celia Spegel

Time for A Change of Habit?

Technology has changed the way we do everything, even consuming tobacco.

Technology & Research By Celia Spegel

Lighting a Cigarette versus Using IQOS

What's the difference between lighting a cigarette and using IQOS?

Benefits By Celia Spegel

The Burning Issue

Take a look at the science behind IQOS heated tobacco technology.

Smoking Alternatives By Celia Spegel

Crystal Clear

Is IQOS less harmful than cigarettes?

Technology & Research By Celia Spegel

Three's Company in Bristol

Our third IQOS store in Bristol is now open on Queen’s Road in Clifton!

News By Sarah Sharkey

Our Smoke Free Mission | IQOS UK

Over a billion people will smoke in 2025 if nothing gets done.

News By Sarah Sharkey

Lucky 7 and IQOS

Lucky 7 is our favourite number...find out why!

News By Sarah Sharkey

A Quick Guide on How Tos

If there’s anything to do with IQOS heat not burn products that you’re unsure about, this ‘How To’ guide should put a...

Guides By Sarah Sharkey

We're Ship-shape and Bristol Fashion

Bristol is one of our favourite cities (and yours too, as it's known to be one of the best places to live in the UK),...

News By Sarah Sharkey

What Is Harm Reduction?

Harm reduction is the application of additional measures to reduce the risk of harm of an inherently dangerous activity.

Technology & Research By Sarah Sharkey

Vaping Hotspots Across The UK

Research reveals a more than thirty fold increase in the number of vape shops in the UK over the last five years.

Vaping By Sarah Sharkey

Say Goodbye to Bulky Devices

Why carry around bulky technology when you don’t have to? Say goodbye to bulky devices and hello instead to the...

IQOS & HEETS By Sarah Sharkey

Could IQOS Remove the Smell of Burnt Tobacco from Your Life?

If you smoke cigarettes, you know how unpleasant that stale smoke smell can be. But did you know that the reason for...

Benefits By Gavin Balson

Welcome To Our Flagship IQOS Store: High Street Kensington

It’s a coffee bar, a pet-friendly hangout, a great place to work/relax/read – and it’s our flagship IQOS store....

News By Gavin Balson

IQOS Accessories - Which One Suits You?

IQOS Accessories - Which One Suits You?

IQOS & HEETS By Gavin Balson

Mythbusting: Is There Plastic in HEETS Filters?

There’s a very simple answer to this question, which is a big, bold NO! Let’s explain why by addressing some commonly...

Why Inclusion, Diversity and Equality Matter to Us

Equality, diversity and inclusion matters at PMI. We embrace differences in people, ideas and perspectives.

News By Sarah Sharkey

Who Is Behind IQOS?

At PMI we never take shortcuts – except when it comes to expressing our name. PMI is the company responsible for IQOS...

News By Gavin Balson

Buying IQOS: Online or In-Store?

There are several ways to buy IQOS. Visit the IQOS Online Shop or find your nearest IQOS Store.

IQOS & HEETS By Sarah Sharkey

Where Can I Try IQOS Before I Buy?

Interested in IQOS but want to try it in the comfort of your own home before committing to the device?

IQOS & HEETS By Gavin Balson

Why Upgrade to IQOS 3 or IQOS Multi?

What comes to mind when you hear the word upgrade? Experience an improved design and innovation with IQOS 3 and IQOS...

IQOS & HEETS By Gavin Balson

Our New IQOS YouTube Channel is Now Live!

We are proud to announce that our new IQOS UK YouTube channel is now live!

News By Gavin Balson

Six Key Differences Between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the...

Heated Tobacco By Gavin Balson

Red or White: What Do the Lights Mean on Your IQOS?

New to IQOS but struggling to get to grips with the different LED lights? Read on for a comprehensive guide to what...

How to Prevent Your IQOS Heating Blade from Breaking

Here are some top tips for maintaining your IQOS device, including how prevent damage to your IQOS heating blade.

IQOS 2018: A Year in Review

Everything you need to know about what changed for IQOS in 2018.

News By

Latest Additions to the IQOS Range: IQOS 3 & IQOS 3 Multi

We are proud to announce the launch of IQOS 3 and IQOS Multi: The fastest and toughest devices to date.

All By

IQOS 3 & IQOS 3 Multi – How Do We Use Them?

IQOS 3 is the fastest charging and toughest device to date. With IQOS 3 Multi you can enjoy uninterrupted tobacco...

Developed for Smokers, IQOS is an Intuitive Alternative to Smoking

Let’s look in more detail at the device, a winner of the 2017 Good Design Award.

At Philip Morris Limited, Pride Matters

To celebrate this year’s London Pride, all of our official IQOS stores will be transformed as we bring in colour,...

News By

15 Best IQOS Friendly Locations in London

Where can you use IQOS? Aside from official IQOS stores, use IQOS heated tobacco in some of London's finest bars,...

IQOS Lounge: The First IQOS Co-Working Space in the UK

Now open, providing a shared space where IQOS users can work and enjoy complimentary coffee and Wi-Fi in an...

The IQOS Manual: How to Use IQOS

Here’s our helpful guide on how to use IQOS, so you can get the most out of your experience as a new user.

Guides By IQOS
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