IQOS is now available in 57 markets worldwide and there are over 15 million IQOS users globally. Of these users, over 11 million have stopped smoking completely and switched fully to IQOS*. Please read on to find out more about HEETS, the specially designed tobacco sticks intended for exclusive use with IQOS heat not burn technology, and where you can find HEETS while travelling.
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.
What are HEETS?
HEETS are tobacco sticks designed for exclusive use with IQOS. Unlike with vapes, HEETS contain real tobacco and no liquid. HEETS work with IQOS HeatControl technology, which heats the tobacco to a controlled temperature to release vapour instead of smoke. In so doing, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.**
Currently in the UK, HEETS are available in seven unique varieties: Sienna, Amber and Yellow for regular tobacco tastes, and Green, Sienna Caps, Blue and Turquoise for menthol tastes.
Using HEETS whilst abroad
Before taking HEETS with you abroad, we would recommend that you enquire with the respective customs administration about how many HEETS you are permitted to take.
Below you can find a list of the countries in which HEETS are available and an illustrative map. Please note that the HEETS available in different countries may vary and can be different to those available in the UK.
Canada, Colombia, Curacao, Guatemala, Dominican Republic, United States, Mexico
Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica, Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores, Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina, North Macedonia, Belarus
EASTERN EUROPE, MIDDLE EAST & AFRICA
Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai, Lebanon, Saudi Arabia
Japan, New Zealand, Korea, Malaysia
IMPORTANT INFORMATION: HEETS ARE NOT RISK-FREE AND ARE ADDICTIVE.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks/HEETS represent at least 70% of their past 7-day heated tobacco consumption.
**IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).