Buying IQOS: Online or In-Store?

By Sarah Sharkey

Where to buy IQOS
Do you like convenience with a capital C when it comes to buying things? Are you essentially an armchair shopper?

Or do you prefer the physical shopping experience? The chance to really see and touch a product close up? To have helpful store assistants on hand to deal with your every enquiry?

Wondering How To Buy IQOS Or HEETS Online?

In the first category? You’ll see all the info you need about the IQOS device at our IQOS online shop. The IQOS 3 is a great choice as it has small holder and long battery life.

If trying out IQOS as an alternative to smoking cigarettes for the first time, check out our starter kits. These come with everything you need to clean and charge your IQOS and 2 packs of HEETS and free support from our IQOS coaches. The starter kit cost for IQOS 3 DUO is £49.

And, of course, you can browse a whole range of accessories for IQOS 3 – from caps to door covers to leather sleeves – to match your mood, style or wardrobe.

Still got questions? Still glued to your armchair? Visit our online support page for a whole bunch of ways to get in touch.

Wondering Where To Buy IQOS In The UK?

If you’re after a traditional shop experience instead, you may well be thinking, ‘Where is there an IQOS store near me?’

Our IQOS London stores in South Kensington and Canary Warf are open seven days a week. Trained IQOS coaches can give you a free demo and guided trial about how our heated tobacco product works. They’ll provide all the advice you may need about switching from smoking cigarettes to IQOS.

Our flagship IQOS store in South Kensington even has a coffee bar and workspace (dog-friendly, too!) and features an interactive educational display on heated tobacco technology.

Don’t forget to ask about our personalised IQOS devices and accessories when in-store. And do take advantage of our free in-store IQOS cleaning service any time you’re passing.

Try Out IQOS For 14 Days

Whether deciding to buy IQOS online or in store, why not have a 14 day home trial? Simply choose whichever IQOS device you prefer and pay £10 for 2 different packs of HEETS (which is non-refundable).

At the end of the 14 day trial, either pay the remaining cost of your IQOS device or return it free. No quibbles. No questions. Interested? Read more about Try IQOS Before You Buy here.

You’ll Find HEETS Widely Stocked!

As for HEETS tobacco sticks to use in your IQOS device, they’re easily available to buy online or else from around 8,500 stockists all over the UK. Find your nearest HEETS stockist by entering your postcode here and you may well see your local newsagent, corner shop or supermarket pop up. You can also buy your HEETS from Morrisons, BP, VPZ, Shell, WHSmith and Tesco.

Happy shopping, online or in store!

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.