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Blog / What are the alternatives to smoking?
Cigarettes, man vaping and man using IQOS.

What are the alternatives to smoking?

The risks associated with continuing to smoke cigarettes are well-known. Whilst quitting tobacco and nicotine use is the best choice any smoker can make, many smokers struggle to quit. For these smokers who can't quit or choose not to, there are alternatives to smoking out there which are a much better choice than continuing to smoke

Among these alternatives to smoking, IQOS gives you a similar ritual to conventional smoking, with fewer harmful chemicals.* Read on to find out more about heated tobacco.

Introducing Heated tobacco

Heated tobacco systems are an alternative to smoking that heat tobacco to a controlled temperature rather than burning it. IQOS, the only complete heated tobacco system in the UK, emits 95% less* harmful chemicals compared to cigarettes. By using real tobacco, instead of an e-liquid, IQOS provides real tobacco taste and satisfaction.

Why choose IQOS?

IQOS is the only alternative to smoking (in the UK) that doesn't use a tobacco substitute. Unlike vapes which use e-liquid, IQOS heats real tobacco to achieve cigarette-like satisfaction.

  1. Less risk than continuing to smoke
    Heating tobacco with an IQOS device emits 95% fewer harmful chemicals when compared to cigarettes.*
  1. No burning
    IQOS doesn't burn tobacco but heats it to a controlled temperature of up to 350°C. Burning cigarettes reach temperatures of over 800° C at the tip, which releases far greater quantities of harmful chemicals in smoke.
  1. Less impact on those around you
    IQOS has no negative impact on indoor air quality, so there's no worry about the effects of second-hand smoke if you want to use it indoors.**
  1. No need for a lighter
    IQOS doesn't require a lighter to use. Instead advanced HeatControl technology in the heating blade of the device heats the tobacco from the inside out. So there's no risk of cigarette burns on clothing or furniture as there is no lit end to be wary of. Unlike cigarettes there is no associated fire-risk when using IQOS.
  1. No lingering smell
    Unlike cigarette smoke which lingers on hair, clothes, breath and soft furnishings, IQOS vapour does not leave a lingering scent once you've finished using it.
  1. Similar ritual
    The real tobacco taste and similar satisfaction to cigarettes makes IQOS very close in experience to smoking a cigarette. The familiarity of unwrapping a HEETS pack of 20 tobacco sticks, lifting the filter tip to your mouth, and inhaling the authentic tobacco flavours can make the difference in helping those who would otherwise continue to smoke in switching to a better alternative.
  1. Authentic tobacco flavour
    Unlike e-cigarettes, IQOS uses real tobacco. The authentic flavour makes it a more satisfying alternative to smoking for many.
  1. Price and availability
    At £5 a pack, HEETS tobacco sticks are less than half the price of conventional cigarettes**** and are widely available to buy in many newsagents and retail stores across the UK, as well as via our online shop.

The true flavour of tobacco

Most smokers are used to the taste of tobacco smoke that is produced when a cigarette is burned. With innovative IQOS technology, smokers now have a chance to have the authentic experience of real tobacco leaf - without any hint of smoke or ash.

Whilst it may be a departure from what smokers are used to, the majority smokers who switch to IQOS quit cigarettes completely.***

Ready to get started with IQOS? Try heated tobacco with our 14-day trial, or buy everything you need online.


*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
**PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
*** PMI Financials or estimates, IQOS user panels and PMI Market Research
**** Based of a pack of 20 HEETS sticksssumes average price of cigarettes at £11.12 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, June 2020.
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
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