What are the alternatives to smoking?

For smokers who can’t quit or choose not to, there are various alternatives to smoking available which are a much...

Smoking Alternatives By Samuel Lawrence

The Burning Issue

Take a look at the science behind IQOS heated tobacco technology.

Smoking Alternatives By Celia Spegel

Developed for Smokers, IQOS is an Intuitive Alternative to Smoking

Let’s look in more detail at the device, a winner of the 2017 Good Design Award.

Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.