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Lucky 7 and IQOS

Ask someone what their favourite number is, and it’s likely they’ll reply ‘seven’. From history to literature, and mythology to music, this number crops up time after time: 7 notes on a musical scale, 7 colours of the rainbow, 007 … Well, lucky 7 is our favourite number too because over 7 million adult smokers have already stopped smoking and switched to IQOS*.

8 out of 10 users move away from cigarettes after 7 days**

We love this fact and offer customers the convenience and flexibility to try IQOS heated tobacco at home over seven days. Trying out something different isn’t always easy but one week should be enough time for you to make a considered choice about IQOS and HEETS and get used to charging up your device and cleaning it.

(Of course, you’re also welcome to call into any IQOS UK store to try out our heat not burn technology for yourself then decide then and there.)

7 things to know about our 7 Day Home Trial

  1. You can start your 7 Day Home Trial any day of the week (online or in store).
  2. Choose whichever IQOS device you’d like to try out – our latest model, IQOS 3, or our classic IQOS 2.4 Plus (choose from different colour options too).
  3. You won’t be asked to buy an IQOS device upfront but you will need to pay for three packs of HEETS (non-refundable) to use during the seven days, which we feel is a fair ask.
  4. Received a referral code? You’ll get £20 OFF if you decide to keep your device at the end of your trial.
  5. If you book your 7 Day IQOS Home Trial online, we’ll deliver free to your door in one or two working days.
  6. You’ll receive all the IQOS support you need. If you’ve any questions or problems in using IQOS or HEETS, just ask!
  7. Once your 7 days are up, you can extend your trial for another week if you need more time or just return your device for free if you decide it isn’t right for you - no pressure or sales spiel. And if you decide to keep it, then great! Just pay for your device and browse through our IQOS accessories.

And 7 things to know about IQOS

  1. IQOS provides real tobacco taste.
  2. HEETS tobacco sticks are heated not burnt. So, the levels of harmful chemicals in the IQOS tobacco flavour are 95% lower compared to cigarettes.
  3. There’s no fire, ash or cigarette smoke. There’s also less smell.
  4. Because the tobacco is heated thanks to IQOS HeatControl™ Technology, there’s no tar (as commonly referred to in cigarettes).
  5. We’ve done plenty of research (over 20 years, in all) and have found that switching completely to IQOS is likely to present less health risks than if you keep smoking. Having said that, we’re always clear to point out that IQOS isn’t risk free
  6. Just to reinforce the word ‘completely’ in the previous point …to feel the benefits properly, you need to switch to IQOS and HEETS completely and abandon cigarettes permanently.
  7. Will you notice the benefit in just seven days? You may notice some differences right away and others (e.g. better breath) after days or weeks or maybe longer (e.g. teeth stains stains).

Discover more about our 7 Day Home Trial

Go online to start your trial or visit your nearest IQOS London, Bristol or Manchester store for one-to one support. Alternatively, simply contact our IQOS Care Team via Facebook, Twitter, or Live chat on our IQOS website.

*Source: PMI website

**Source: Philip Morris Limited consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 19/11/2018 – 06/06/2019.

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