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Blog / IQOS Price Guide
IQOS 3 DUO and IQOS 3 MULTI Device

IQOS Price Guide

Many smokers looking for better alternatives to smoking wonder, how much does IQOS cost? There are three different IQOS models – the IQOS 2.4 PLUS, IQOS 3 DUO and IQOS 3 MULTI. The differing features of each IQOS device means the prices vary. Read below to learn about IQOS device prices and features.

How much does IQOS cost?

IQOS 2.4 PLUS

The IQOS 2.4 PLUS starts from £39 with two packs of HEETS, each pack containing 20 tobacco sticks.

Key features

  • Our most affordable IQOS model.
  • Must be recharged in pocket charger between uses.
  • Lasts 20 sessions between charges.
  • Available in two colours – Navy and White.

You can buy the IQOS 2.4 PLUS here.

Or for £10 upfront, you can try the IQOS 2.4 PLUS for 14 days. If after the trial you decide that IQOS is right for you, simply pay £39 to keep your device. Or alternatively you can return the device and incur no further charge.

IQOS 3 MULTI

The IQOS 3 MULTI costs £79 with four packs of HEETS, each pack containing 20 tobacco sticks.

Key features

  • The IQOS MULTI lasts 10 consecutive sessions between charges.
  • Integrated device – no need to carry a pocket charger.
  • Available in 4 colours.

You can buy the IQOS 3 MULTI here.

IQOS 3 DUO

The IQOS 3 DUO costs £79 with four packs of HEETS, each pack containing 20 tobacco sticks.

Key features

  • Can be used twice consecutively between charges in the pocket charger.
  • Our most advanced IQOS model to date.
  • Available in five colours.
  • Pocket charger lasts 20 sessions between charges.

You can buy the IQOS 3 DUO here.

Or for £10 upfront, you can try the IQOS 3 DUO for 14 days. If after the trial you decide that IQOS is right for you, simply pay £69 to keep your device. Or alternatively you can return the device and incur no further charge.

Which device is right for me?

All IQOS devices are made with advanced technology and the finest materials. This means that each IQOS device will provide the same taste experience as the core component of each device, our patented heating blade, remains the same – whichever model you go for.

The key differences between the models are the price, the number of back-to-back sessions before recharging, and whether it’s available on our 14-day trial.

IQOS 2.4 PLUS

IQOS 3 MULTI

IQOS 3 DUO

Price

£39

£79

£79

Number of back-to-back sessions

1

10

2

Available on 14-day trial?

Yes

No

Yes

You can compare IQOS devices in more detail here.

How much do HEETS cost?

HEETS are specially designed tobacco sticks intended for exclusive use with IQOS devices, containing real tobacco – not liquids. Advanced HeatControl technology in the IQOS Holder heats the tobacco in HEETS to a controlled temperature which releases vapour instead of smoke. In so doing, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

At £5 RRP per pack of 20 tobacco sticks, HEETS are less than half the price of an average pack of cigarettes.** You can find out more about HEETS prices here.



*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

**Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.

THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
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