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Blog / How Many HEETS Per Day?
Blue IQOS 3

How Many HEETS Per Day?

If you’re wondering how many HEETS per day you might use when switching to IQOS, it’s very simple. We designed HEETS so that one tobacco stick provides similar satisfaction that a smoker would get from a single cigarette.

So, if you previously smoked 10 cigarettes per day, 10 HEETS tobacco sticks per day with IQOS could be considered a comparable amount. When used with IQOS, HEETS provide a similar ritual and cigarette-like satisfaction*, each HEETS tobacco stick lasts up to 6 minutes or 14 puffs.

The true taste of tobacco

When it comes to ensuring a quality taste experience from HEETS, heat is at the heart of it all. IQOS HeatControl™ Technology heats tobacco from the core at temperatures up to 350°C, releasing nicotine and consistent tobacco flavour with no smoke, no ash and less smell.

As the tobacco is heated rather than burned, this delivers the true taste of tobacco. This differs from the taste of burning often associated with smoking cigarettes.

Choosing the right HEETS variant for you

Just like with different cigarette brands, HEETS are available in a range of variants and tastes.

Whilst Sienna HEETS are the most intense, offering a rounded, toasted tobacco blend, Yellow HEETS are a more mellow and zesty tasting alternative. Amber HEETS lie somewhat in-between with a rounded and rich tobacco blend and our new Teak HEETS offer a balanced, toasted tobacco blend.

Within our menthol range we have four different HEETS variants available, including one which is capsule based. Whilst Blue HEETS have a deep menthol taste offering an intense cooling sensation, Turquoise Heets have a smooth menthol taste offering a refreshing sensation. Green HEETS provide a balanced menthol cooling sensation with lightly toasted tobacco and our Sienna Caps HEETS give the intense and full-bodied tobacco blend of Sienna and in a click deliver a cooling menthol sensation.

HEETS are priced at £5 for a pack of 20 tobacco sticks and are available to buy in many retailers in the UK, including dedicated IQOS stores, supermarkets such as Sainsbury’s, Tesco and Morrisons, newsagents and tobacconists, as well as online from the IQOS website. You can find your nearest IQOS store here.

For £10 upfront, our 14-day trial gives you the opportunity to try the device and a selection of different HEETS from the comfort of your own home. You can decide if IQOS is right for you and find out your preferred HEETS variant.

Important Information: IQOS is not risk-free. It delivers nicotine, which is addictive.



*Studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.