How long do IQOS HEETS last?

By Samuel Lawrence

Many people first hear about heated tobacco when searching for better alternatives to cigarettes. HEETS tobacco sticks contain real tobacco and are designed for exclusive use with IQOS. But people often wonder, how long do HEETS last? Find out below.

How long do HEETS last?

Each HEETS tobacco stick lasts up to 6 minutes or 14 puffs. The way you puff impacts how long they last. For instance, longer and gentler puffs would extend the duration of your experience.

Why are HEETS smaller than cigarettes?

People who are new to IQOS and HEETS might be surprised by how small HEETS tobacco sticks look compared to cigarettes. HEETS tobacco sticks don’t need to be as long as a cigarette because HEETS tobacco sticks are heated, not burned.

The tobacco inside cigarettes is rolled loosely to allow air to flow while it burns, oxygenation is required to keep a cigarette lit. However, the tobacco in HEETS is compressed rather than being rolled loosely, this ensures equal exposure to the IQOS heating blade when the HEETS tobacco stick is used inside the IQOS device. This is why HEETS tobacco sticks appear smaller than cigarettes.

When a cigarette is burnt, the tobacco burns away leaving ash behind. IQOS HeatControl Technology ensures HEETS are heated evenly from the inside out and never exceed 350°C, meaning the tobacco stick stays fully intact as it is used.

You can find out more about HEETS here. Head to our online shop to see the full range available, now including our new Teak selection and four menthol varieties.

Interested in IQOS and HEETS? For £10 upfront you can try IQOS with our 14-day trial.

Important Information: IQOS is not risk-free. It delivers nicotine, which is addictive.

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This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.