Shop online to get free next day delivery for orders over £30 (if ordered before 6:30pm). Check our response to Covid-19 here.

Continue with login
Blog / HEETS Vs. VEEV - What's The Difference?

HEETS Vs. VEEV - What's The Difference?

You may already be familiar with vaping and e-cigarettes, but not so certain about the differences between these and IQOS MESH, our next generation vaping technology? Or with IQOS, our alternative to smoking cigarettes that uses HEETS?

Essentially, IQOS provides two smoking alternatives:

  • IQOS 2.4 Plus, IQOS 3 and IQOS 3 MULTI – use HEETS (heated tobacco sticks). The devices heat tobacco instead of burning it. This releases the true taste of real tobacco, and means there’s no smoke, fire or ash.
  • IQOS MESH – uses VEEV capsules containing a flavoured liquid solution that contains nicotine extracted from tobacco leaves. The sleek and durable device heats this liquid for a consistent vaping experience. You can switch to a different flavoured VEEV vape pod without any after-taste of the one before.

People are often curious to know more about HEETS and VEEV, so let’s take a look at some questions we’re often asked.

Is The taste Different Between HEETS and VEEV?

IQOS uses heat not burn technology so that the HEETS is heated to the perfect temperature. HEETS are tobacco sticks containing real tobacco that is heated by using the IQOS heat not burn tobacco device. By heating tobacco up to a controlled temperature, a flavourful nicotine-containing tobacco vapour is released for a real tobacco taste. There are 5 variants of HEETS, including our latest two: HEETS Sienna and HEETS Blue.

VEEV pods come in 10 different flavours (including four limited editions). The vapes liquids contain pharmaceutical-grade nicotine for purity and an authentic taste experience, from passion fruit to cool peppermint! Each flavour comes in three levels of nicotine strength (18 mg, 11 mg and 6 mg of nicotine per ml.). On average, one VEEV capsule lasts an entire day.

How Do HEETS and VEEV Work?

HEETS heated tobacco sticks are only meant to be used with our specially designed device, IQOS. You insert a HEETS stick into the IQOS Holder which is then heated up to 350°C to give you the real taste of heated tobacco.

Our IQOS MESH technology is also highly innovative. A unique metallic mesh is punctured with tiny holes to heat the VEEV: a pre-filled, pre-sealed e-liquid cap.

Each VEEV cap has a new MESH heater, so you don’t have the fuss of having to replace the mouthpiece yourself after each time. Simply snap on a different flavour with the VEEV cap. No need to clean in between: it’s a more hygienic vaping experience altogether.

How Are HEETS And VEEV Capsules Made?

HEETS use blended high-quality tobaccos. As well as the plug of tobacco inside the stick, there’s a hollow acetate tube, a crimped polymer-film filter made from natural corn-starch, a cellulose-acetate mouthpiece filter, and papers on the outer and at the mouth-end.

Unlike typical e-cigarette cartridges, VEEV caps are manufactured, assembled, pre-filled, and pre-sealed in a fully automated process in our European production facilities to ensure the very best quality.

Is Using VEEV Pods Any Different To Vaping With Other Products?

There’s no need to keep pressing the button while you vape as IQOS MESH features puff-activated heating. It also cleverly detects when liquid levels are low and will switch off to avoid overheating and a burnt taste. These two innovations mean the vapour generated and inhaled is both consistency- and quality-controlled.

That’s why we describe IQOS MESH as next generation vaping technology!

Wondering where to buy VEEV pods or HEETS tobacco sticks in the UK? Check out our stockists, or click here for the VEEV UK price and HEETS price.

Product added to cart

Your cart is empty

Find the IQOS that suits you best.

Compare models

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.