HEETS Prices

By Samuel Lawrence

IQOS device

People who are just discovering heated tobacco often wonder how IQOS HEETS prices compare to cigarette prices.

HEETS are tobacco sticks designed for exclusive use with IQOS. Unlike with vapes, HEETS contain real tobacco and no liquid. HEETS work with IQOS HeatControl technology, which heats the tobacco to a controlled temperature to release vapour instead of smoke. In so doing, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

HEETS prices in store and online

In the UK HEETS have a recommended retail price of £5 per pack. One pack of HEETS includes 20 tobacco sticks, so that’s less than half the price of a pack of cigarettes, looking at the average price of a 20 pack of king size filter cigarettes.**

You can buy HEETS online through our website, where you can benefit from the convenience of complimentary and fast delivery to your door.

HEETS are also available in store at any of our dedicated IQOS stores, in many major retailers such as Sainsbury’s, Waitrose, Morrison’s and BP, and at many local vendors, off-licenses and newsagents across the UK.

How many HEETS are in a pack?

HEETS are available in packs of 20. You can buy cartons of 10 packs of 20 HEETS (200 HEETS in total) on the IQOS website, or alternatively you can buy single packs in stores offline.

How much could you save with IQOS?

If you’re a smoker who smokes 10 cigarettes a day, you can save over £1,000 per year if you switch completely to HEETS.** You can find out more on the affordability of heated tobacco here.

You can try IQOS and HEETS with a 14-day trial. Find out more and start your 14-day trial here.

*IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

**Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.