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Heated Tobacco vs E-Cigarette: Which is Right for You?

IQOS offers a range of alternatives to smoking cigarettes, each designed with sophisticated heating technology:
  • IQOS, which heats tobacco
  • IQOS MESH, which heats liquid
Both products offer an alternative experience to continuing to smoke cigarettes. £3 billion has been invested over 10 years in research and development to perfect the technology and design of our smoke-free products.

Heated Tobacco

White IQOS Heated Tobacco Holder IQOS offers an alternative to conventional smoking, but with a real tobacco taste. There are already over 5 million users worldwide, each having successfully switched from cigarettes to IQOS*.

As an electronic device which heats tobacco rather than burning it, IQOS produces no smoke, no ash and less smell than cigarettes.

IQOS is designed to be used with HEETS tobacco sticks which produce a fine nicotine-containing vapour. HEETS are available in your choice of 3 flavours: Yellow, Amber and Turquoise.

The tobacco stick is heated using the precisely controlled heating element within the IQOS Holder, releasing the true taste of tobacco without burning the tobacco or generating smoke.

Precision Vaping

Soft Bronze IQOS MESH Vape IQOS MESH is a precision vaping system for smokers looking for an e-liquid alternative. This next-generation vaping device delivers taste satisfaction and a consistent vape every time.

IQOS MESH is designed to be used with VEEV flavour capsules, which contain high quality liquids made in the EU. VEEV flavour capsules come in your choice of 7 signature flavours and three nicotine strengths.

Find out more about IQOS and IQOS Mesh to discover what's right for you.

*Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
This website contains tobacco product information and is restricted to smokers over the age of 18.
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