Heated Tobacco Price Guide

By Samuel Lawrence


Heated tobacco is a better alternative to smoking which uses tobacco and no liquid. Read on to find out more about what heated tobacco is, how it works and the price of heated tobacco.

What is heated tobacco?

Heated tobacco is an alternative to smoking which heats real tobacco without burning it and releases a vapour instead of smoke. The #1 heated tobacco product is IQOS*, the first commercially available heated tobacco product to launch in the UK. Globally, so far, more than 11 million adult smokers have chosen to switch to IQOS and leave cigarettes behind**.

Is IQOS expensive?

IQOS starter kit is priced £49 the IQOS 3 DUO and two packs of HEETS. For £10, you can try the IQOS with two packs of HEETS for two weeks. At the end of your trial you can pay the difference to buy the device or return it free of charge and incur no further costs.

How does IQOS work?

IQOS heated tobacco devices use patented HeatControl technology to heat HEETS, the tobacco sticks designed for exclusive use with IQOS, with a specially designed heating blade. This regulates the temperature at 350°C, whilst conventional cigarettes burn at over 800°C at the tip.

How much do HEETS cost?

HEETS are priced at £5 for a pack of 20 tobacco sticks, making them less than half the price of 20 cigarettes***. If you’re a smoker who smokes 10 cigarettes a day, you’ll save on average over £1,000 per year if you switch completely to HEETS***. You can find out more about the affordability of heated tobacco here.

HEETS are available in a choice of nine variants: Russet, Sienna, Teak, Amber and Yellow offer tobacco tastes. Turquoise, Blue, Green and Sienna Caps are mentholated.

Available in store and online

HEETS are available to buy in many retailers in the UK, including dedicated IQOS stores, supermarkets such as Sainsbury’s, Tesco and Morrisons, newsagents and tobacconists, as well as online from the IQOS website. You can find your nearest IQOS store here.

Important Information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of October 2020. (excluding China and US).

**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of October 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks/HEETS represent more than 70% of their past 7-day tobacco consumption.

***Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.

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This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.