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Blog / What is Heated Tobacco?
What is heated tobacco

What is Heated Tobacco?

Heated tobacco products are electronic devices that use technology to heat tobacco, rather than set tobacco alight and burn it as cigarettes do.

Also referred to as Heat-not-Burn, the temperature that a heated tobacco device reaches is significantly lower than the 800⁰C at which a cigarette burns.

By controlling the temperature to prevent it from combusting, a vapour is released instead of smoke.

No smoke means that heated tobacco has significantly lower levels of harmful chemicals than cigarettes.

How do heated tobacco products work?

Heated tobacco products are battery-powered, so they need to be charged regularly like you would charge a smartphone.

Once charged, a stick of tobacco is inserted into the device. By pushing a button to begin the heating process, a user can then inhale the vapour that is released.

Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.

Is heated tobacco safer than smoking?

Cigarette smoking causes serious disease and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

For those that do not or will not quit, heated tobacco products and e-cigarettes mean adults who want to continue using nicotine have better options available to them than continuing to smoke cigarettes.

Heated tobacco products are not risk free. They deliver nicotine and are addictive.

Are heated tobacco products e-cigarettes?

No, heated tobacco products are not the same as e-cigarettes. A tobacco heating system uses real tobacco, whereas e-cigarettes heat a liquid.

Understand more about the difference between heated tobacco and e-cigarettes.

What is IQOS?

IQOS is an innovative and unique heated tobacco product, designed by Philip Morris International, the makers of Marlboro and many other brands.

Philip Morris International's goal is to replace cigarettes with smoke-free products. Over £3 billion has been invested over 10 years in research and development to create this smoke-free alternative to cigarettes.

With IQOS heated tobacco technology, a tobacco stick is inserted into the device, which then heats the tobacco from the core through an electronically controlled heating blade. The device controls the temperature which is set to reach up to 350⁰C.

Nicotine, which is naturally present in tobacco, is released in the vapour that is generated.

IQOS emits 95% less harmful chemicals compared to cigarettes* and does not impact indoor air quality**, so there is less impact on you and those around you.



What is in IQOS heated tobacco?

The tobacco sticks used with IQOS are called HEETS. They are specially designed and intended to be used exclusively with IQOS technology.

IQOS heated tobacco is made of real tobacco leaf. Leaves from the tobacco plant are harvested, then they are specially prepared and compressed.

iqos heated tobacco sticks

Today, nearly 13.5 million smokers around the world have switched from cigarettes to IQOS.

Find out more about IQOS vs cigarettes or discover our products, including the new IQOS Menthol Kit.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
**PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
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