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What is Heated Tobacco?

A heated tobacco product is an electronic device that heats tobacco rather than burning it. Also referred to as heat-not-burn, these products use technology to control and regulate the temperature in order to prevent it from combusting.

Heated tobacco products only work with specially designed tobacco sticks, heating the tobacco to a temperature that releases a flavourful vapour.

How do heated tobacco products work?

Heated tobacco devices are battery-powered. The technology heats the tobacco at a controlled temperature to produce a fine nicotine-containing vapour. Devices need to be charged regularly.

Are heated tobacco products e-cigarettes?

No, heated tobacco devices are not the same as e-cigarettes. A tobacco heating system uses real tobacco, whereas e-cigarettes heat liquid.

IQOS is a Unique Heated Tobacco Technology

IQOS HeatControl technology is the result of 10 years of intensive research and development. IQOS is a heated tobacco product that uses an electronically controlled heater. IQOS heats tobacco to temperatures of up to 350°C, which is much lower than when a cigarette burns.

As the tobacco is heated and not burned, this eliminates or significantly reduces the levels of harmful chemicals generated when compared to cigarette smoke.* With IQOS there is no combustion, fire, ash, or smoke. There is also less smell on hands, hair and clothes.

5 million smokers around the world have switched from cigarettes to IQOS.** Find out more about IQOS technology and benefits .

* Source: Comparison of HPHC concentrations (mass per unit volume of aerosol/cigarette smoke) obtained under intense puffing conditions (Health Canada method for cigarettes and IQOS, CORESTA recommended method 81 for e-cigarettes), based on data available to PMI in 2017.
** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
IMPORTANT INFORMATION: THIS DOES NOT MEAN IQOS IS RISK-FREE. FOR ADULT USE ONLY.
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE. FOR ADULT USE ONLY.
This website contains tobacco product information and is restricted to smokers over the age of 18.
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