Developed for Smokers, IQOS is an Intuitive Alternative to Smoking


IQOS Alternative to Smoking

Built with smokers in mind, the intuitive design of IQOS is a result of over 10 years of research and development. Let’s look in more detail at the device, a winner of the 2017 Good Design Award.

Slim and stylish design

Weighing in at approximately 120 g, IQOS is so light you can take it anywhere. The heft of the device feels light in the hands, and with dimensions of approximately 11 cm by 5 cm, it’s about the size of a small mobile handset.

The Jury of the Good Design Awards say, “The distinct shape and the combination of sleek metallic tones with neutral colourways…give IQOS an aesthetically pleasing and smart feeling that integrate elegantly into everyday life.”

Simple to use, ready at a touch

To use IQOS, simply insert a specially designed tobacco stick (HEETS) into the IQOS holder and press the button to heat the tobacco. There’s no need to continuously hold down on any buttons like some e-cigarettes, and after the experience is over (14 puffs or 6 minutes, whichever comes first), your IQOS will shut off automatically.

Place the IQOS holder into the pocket charger again to charge the holder for your next experience. Some IQOS users prefer to always have their IQOS ready, and buy a second holder, for continuous charging. Our variety of carry cases are designed to hold an IQOS, a second IQOS holder, and a pack of HEETS for convenient carrying.

Convenient pocket charger and battery indicator

The pocket charger holds the IQOS holder while charging and also stores the holder when it’s not in use. Indicator lights on the pocket charger ensure you always know when your IQOS holder is charged and how much battery remains in the pocket charger. One light indicates 25% battery power remaining, two lights 50% battery power remaining, and so on.

Your IQOS comes shipped with 50% battery life in the pocket charger, and you should be able to use your IQOS right away. There’s no need to charge the pocket charger to full power to use the IQOS holder. Once the pocket charger is fully charged, you can use it 20 times – the same number of times as sticks in a pack of HEETS.

To find about more about the technology behind IQOS, visit our IQOS technology page.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page for further risk information.