What is IQOS and Heated Tobacco?

IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.

What is IQOS and Heated Tobacco?

IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.

Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals**
Save up to £3,400
Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals*
Save up to £3,400

 

Discover all benefits

What is IQOS & Heated Tobacco?

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.  See Important Information here

How IQOS works

An IQOS ILUMA i Device

 

Ready to start your heated tobacco journey with IQOS?

Compare the IQOS ILUMA range to see which heated tobacco device is right for you.

Available to new customers only

IQOS ILUMA ONE Refreshed (Refurbished)
Buy IQOS ILUMA ONE for less with our refurbished device.

£19

Buy now

IQOS ILUMA ONE Refreshed (Refurbished)

Buy IQOS ILUMA ONE for less with our refurbished device.

£19

Buy now

 
IQOS ILUMA ONE

Pocket sized. All-in-one design.

£29

Buy now

IQOS ILUMA ONE
Pocket sized. All-in-one design.



£29

Buy now

Try for £5

Previously £49

IQOS ILUMA
The icon, upgraded.

£35

Buy now

IQOS ILUMA

The icon, upgraded.

 


£35

Buy now

NEW

IQOS ILUMA i

Familiar design. Enhanced experience.

£59

Buy now

IQOS ILUMA i
 

Familiar design. Enhanced experience.


£59

Buy now

Try for £5

NEW

IQOS ILUMA i PRIME

Most refined and advanced.

£89

Buy now

IQOS ILUMA i PRIME

Most refined and advanced.


£89

Buy now

Compare the range

*Only available when pause mode hasn't been activated.

**Subject to battery performance degradation and conditions of use.

Over 22.1 million adult smokers have stopped burning tobacco and started heating it with IQOS.1

"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I switched earlier."2

Buy from £19 Try for £5

IQOS delivers real tobacco taste and satisfaction.

Real adult consumer who was rewarded for her participation in this campaign.

Choose your alternative.

Discover our smoke-free alternatives with no smoke, no ash and less smell.

Heated Tobacco Devices

Heated Tobacco Devices

IQOS ILUMA and the new IQOS ILUMA i, are electronic devices designed to heat real tobacco or tobacco-free sticks. IQOS does not burn the tobacco but instead heats it to release a flavorful vapor, delivering taste and satisfaction without combustion.

IQOS ILUMA and the new IQOS ILUMA i, are electronic devices designed to heat real tobacco or tobacco-free sticks. IQOS does not burn the tobacco but instead heats it to release a flavorful vapor, delivering taste and satisfaction without combustion.

Discover our products

Discover our products

IQOS ILUMA

Vaping Devices

Vaping Devices

VEEV ONE

VEEV ONE

For 4,000 puffs of high quality, refreshing flavours.

For 4,000 puffs of high quality, refreshing flavours.

VEEV ONE

Nicotine pouches    

       Nicotine pouches

ZYN

       ZYN

Anytime, anywhere.

       Anytime, anywhere.

       

ZYN

New Flavours

VEEV ONE

Switch to Quality Flavour

Switch away from disposable vapes with quality flavour:
VEEV refillable, rechargeable vapes. 

Shop now

VEEV ONE

Switch away from disposable vapes with quality flavour: VEEV refillable, rechargeable vapes.

Shop now

 

 

 

 

 

TEREA tobacco blends to explore.

Real tobacco. £7 per pack of 20.

Shop TEREA

TEREA

What's new?

Stay updated with IQOS news and discover more about IQOS product guides, insights and the technology behind IQOS.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here.

1. Based on third party sales data

2. PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PM heat-not-burn product users who have completely quit cigarettes and for whom PMl tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.